Air France introduces their "La Croisette" summer collection, ideal for your vacation escapes.
Air France has unveiled its latest fashion offering, the La Croisette collection, inspired by the glamour and sophistication of Cannes, particularly during its world-renowned Cannes Film Festival. Launched in July 2025, the collection pays homage to the iconic Boulevard de la Croisette, the luxurious seaside promenade that symbolises the heart of Cannes' vibrant social and cultural life.
### A Tribute to Cinematic Glamour and Cannes' Elegance The name La Croisette traces its roots to a Calvary erected at the tip of the Cape to guide sailors and pilgrims, but today, it is synonymous with luxury hotels, boutiques, and the prestigious Cannes Film Festival held every May. The boulevard is synonymous with cinematic glamour, red carpet premieres, celebrity sightings, and the highest fashion statements—making it a natural inspiration for a collection tied to travel elegance and style.
During the film festival, La Croisette transforms into a bustling hub of activity and high fashion, attracting filmmakers, actors, and cinephiles globally. Air France’s collection pays homage to this lively atmosphere, embodying the chic, sophisticated aura that Cannes exudes during the festival season. By doing so, it strengthens Air France’s branding as not just a carrier but a curator of refined travel experiences closely linked with cultural glamour and luxury.
### Redefining Travel Wear with Style and Practicality The La Croisette collection symbolises "the art of traveling", blending fashion with functionality tailored for the modern traveler who travels light but with style. By drawing inspiration from Cannes’ legendary elegance and the festival’s red carpet glamour, La Croisette redefines travel wear, making it stylish enough for high-profile events and yet practical for comfortable travel.
This approach reflects a broader trend in travel fashion where airlines and luxury brands incorporate destination-specific cultural elements to evoke emotional connections and elevate the travel experience. Air France’s La Croisette collection contributes to this trend by highlighting the sophisticated allure of the French Riviera and the glamour of international cinema.
### A Bridge Between Fashion, Cinema, and Sophisticated Travel The La Croisette collection consists of seven pieces in signature hues, including a versatile cabas bag, a laptop bag, a chic sports bag, a beach bag, a passport protector, a beauty case, and a keychain. These items are designed to evoke the art of living in Cannes, its beaches, and palaces, providing customers with a bit of the iconic brand everywhere they go.
Air France's La Croisette collection serves not only as a stylish travel wardrobe but also as a cultural bridge linking the worlds of fashion, cinema, and sophisticated travel. The collection is available for purchase on the Air France Shopping platform, which extends the Air France experience beyond the flight.
It is worth noting that Air France has a long-standing passion for cinema, as evidenced by its involvement in the first screening of Viva Maria by Louis Malle in 1966. The company has maintained a faithful relationship with the city of Cannes, illustrated by ephemeral installations along the famous promenade during the film festival.
In conclusion, the La Croisette collection offers a unique fusion of travel fashion and cinematic elegance, embodying the spirit of Cannes and its iconic film festival. By choosing Air France and the La Croisette collection, travellers can elevate their journey and experience a taste of the glamour and sophistication that Cannes is known for. So, book a flight to Cannes today and step into a world of luxury and style with Air France's La Croisette collection.
In the realm of travel, Air France's La Croisette collection redefines luxury with its fusion of fashion-and-beauty and home-and-garden elements, inspired by the iconic Boulevard de la Croisette in Cannes. This collection pays homage to the vibrant social and cultural lifestyle of Cannes, particularly during the Cannes Film Festival, providing in-flights travel wear that is not only stylish enough for high-profile events but also practical for comfortable travel.
