Americas launch bold new campaigns to lure tourists in 2026
Countries across the Americas are rolling out fresh campaigns to attract more tourists in 2026. From new flight routes to upgraded infrastructure, destinations are making travel easier and more appealing. Some nations are even rebranding themselves to stand out in a competitive market.
Panama is leading the push with its Copa Airlines Panama Stopover programme, offering incentives for American travellers to break their journeys in the country. New nonstop flights from the U.S. are also making access simpler.
The travel industry is seeing a wave of new strategies as countries compete for tourists. Panama’s stopover programme, Belize’s expanded flight routes, and El Salvador’s safety improvements are just a few examples. With infrastructure upgrades and targeted marketing, these destinations are making it easier—and more tempting—for visitors to explore in 2026.
