Analysis: This accommodation, the July London Victoria, offers a unique blend of hotel and apartment living, boasting a certain character and spirit.
Introducing The July London Victoria: A Chic Boutique Hotel-Residence Hybrid
Nestled near Victoria Station, The July London Victoria has quickly become a popular destination for travellers seeking a unique blend of comfort, style, and convenience. Opened in July 2025, this two-month-old establishment offers 114 apartments that feel like personal dream flats, each designed with quirky and calming interiors.
The chic and welcoming atmosphere of The July London Victoria exudes a Manhattan loft energy, yet retains a homely charm. This is evident in every corner of the hotel, from the warm and efficient reception team to the cosy lounge sofas in the wellness area, complete with a sauna, cucumber water, and an ice water bucket.
For those seeking a retreat in the city, The July London Victoria's wellness area offers a welcome respite. While it does not boast treatment rooms, the space still provides a peaceful haven for relaxation.
The hotel's restaurant and bar, The Idler, is located on the ground floor. Notable dishes include the grilled octopus with romesco and bitter leaves, and the white onion & summer truffle arancini. The drinks menu is more limited, but the Coconut Rum Old Fashioned (£14) is worth ordering.
The service at The Idler shines throughout, with professional, friendly, and attentive staff. The menu offers seasonal, simple, and well-executed dishes, making it a perfect spot for a meal during your stay.
The gym at The July London Victoria is compact but well-equipped, ensuring you can maintain your fitness routine while away from home. For those who need a proper workspace, each apartment comes equipped with one, along with robes and a fully-equipped kitchen.
The July London Victoria caters to a range of guests, including solo travellers, those with accessibility needs, large families, and groups. Its location offers easy access to restaurants, pubs, theatres, and the iconic Buckingham Palace.
For those who prefer to work from the hotel, meeting rooms and co-working spaces are calm and stylish, making working from The July London Victoria more appealing than working from home.
However, it's worth noting that breakfast at The Idler is of good quality but slightly underwhelming for the price. Nevertheless, the overall experience at The July London Victoria is one of comfort, style, and flexibility, making it an excellent choice for your next London stay.
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