Attendance at museums in Canada experienced a significant surge, increasing by 15%, following the implementation of the Canada Strong Pass program
Canada Strong Pass Boosts Museum Attendance by 15%
The Canada Strong Pass, a new initiative offering discounted or free admission to national museums, has significantly increased attendance at cultural institutions across Canada this summer. According to a report published by The Canadian Press on August 12, 2025, the program has resulted in a 15% increase in attendance at national galleries and museums since its introduction on June 20, 2025.
Some of the museums that have experienced a notable rise in visitors include the Canadian Museum of History and the Canadian War Museum, which saw attendance increase by 16% in July compared to last year. The Canada Agriculture and Food Museum reported an impressive 24% increase, while the National Gallery of Canada recorded a smaller, but still significant, 2% increase.
The Canada Strong Pass offers free admission to children 17 and under and a 50% discount for those aged 18 to 24, encouraging more youth visitation. The program also provides free admission to national parks and participating historic sites, making it an attractive package for summer visitors.
While specific attendance figures for national parks and sites maintained by Parks Canada were not provided, some provincial museums such as the Manitoba Museum reported an 11% increase in July 2025 due to the Canada Strong Pass. However, no additional information about the participation of other provincial or territorial museums or galleries was given in the report.
It is clear that the Canada Strong Pass has been effective in boosting attendance, especially among younger visitors, and has positively impacted multiple major cultural institutions and some provincial museums as well. The program will continue until September 2, offering a unique opportunity for Canadians and visitors alike to explore the country's rich cultural heritage at a reduced cost.
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