Britons ditch Michelin stars for viral food spots fueled by social media hype
A new survey reveals Britons' dining preferences, with one in three opting for viral food spots over Michelin-starred restaurants. The trend is driven by social media, with Instagram leading the way, particularly among younger generations. The UK's top trending food spot is The Shed in London, while Humble Crumble, a viral dessert shop, ranks second.
The study by Tempcover shows that nearly four in 10 people have visited a restaurant due to its viral presence on social media. The most sought-after food seen online are smoky BBQ platters. The trend is so popular that 91% of people are satisfied with their trips to these viral food spots. To help Brits find nearby trending eateries, Tempcover has created a tool based on postcode and travel distance.
The average longest distance traveled to visit a viral food spot is 43 miles. The top 20 trending restaurants in the UK are not mentioned by name, but the third spot goes to Beef Smokehouse in Manchester.
The rise of viral food spots, influenced by social media, is undeniable. Britons are willing to travel far to experience these trending eateries, with a high satisfaction rate. Tempcover's tool aims to make discovering these hotspots easier for UK residents.
