China's spring food frenzy: Wild vegetables and qingtuan dominate markets in 2026
Spring has brought a surge in demand for seasonal treats and fresh produce across China. Shoppers are flocking to markets and stores for limited-edition snacks, wild vegetables, and elaborate feasts. The trend reflects a growing appetite for both traditional flavours and innovative food experiences. In Shanghai, long queues formed outside Wangjiasha's main store on 27 March 2026, as customers rushed to buy qingtuan—a classic spring delicacy. This year, new twists on the traditional treat, like red bean with malted milk and coconut durian, have become bestsellers on Taobao's Flash Sale. The platform has also seen a sharp rise in orders for spring vegetables, with amaranth sales up 2.3 times and broad beans more than doubling.
Fresh produce is equally in demand. Beijing's Xinfadi market now supplies around 800 tons of spring vegetables daily. Searches for these seasonal greens on Meituan have climbed by 17.4 percent compared to last year. Meanwhile, Douyin reports a staggering 1,140 percent increase in views for spring tea-related products. The market is evolving beyond food alone. Consumers are seeking out nature-based activities and cultural experiences tied to the season. Wang Peng, an associate research fellow, notes that weekends bring particularly long waits, as people prioritise fresh, seasonal ingredients.
The popularity of spring-limited foods and experiences shows no signs of slowing. From traditional qingtuan to exotic vegetable dishes, demand is driving innovation in flavours and shopping habits. Markets and online platforms continue to adapt, offering more ways to enjoy the season's specialties.
