Company Praised for Swift Restoration of Corroded 'Giant Swing' Statue on Pathumwan Skywalk, According to BMA
In the heart of Bangkok, a significant part of the city's branding and a popular attraction for both local and international tourists, the Giant Swing font sculpture, located on the Pathumwan skywalk, has undergone a much-needed restoration. Due to prolonged exposure to sun and rain, the letters of the sculpture began to show signs of rust.
A private company, commended by the Bangkok Metropolitan Administration (BMA), took on the task of refurbishing the corroded 'BMA' sculpture on the Pathumwan intersection skywalk. The BMA spokesperson, Aekvarunyoo, expressed gratitude towards the company for their responsiveness and commitment to swift repairs. Images of the rusted sculpture circulated on social media, causing concerns among citizens who demonstrated a sense of ownership over Bangkok's public spaces.
The Giant Swing font, a unique typeface that is a significant part of Bangkok's city branding, is used in various souvenirs aimed at tourists. The city has licensed this typeface to private entities and organizations for the creation of souvenirs. However, the BMA's stance on licensing the "Giant Swing" font for merchandise or installation on public spaces remains unclear.
The BMA has praised the company for not only repairing the sculpture but also for obtaining permission to use the 'Giant Swing' font for merchandise and seeking approval to install the letter sculpture on the Pathumwan skywalk. Once restored, the sculpture will be reinstalled for continued use as a popular photo spot.
It is worth noting that municipal governments often create or commission distinctive fonts or designs for branding cultural landmarks. These are occasionally protected as intellectual property and licensed for commercial use to control brand integrity and generate revenue. However, without explicit data or official statements from BMA, it is not possible to confirm whether BMA holds intellectual property rights over a 'Giant Swing' font or how they manage licensing for merchandise or installations.
For precise and up-to-date information, contacting BMA directly or consulting official BMA intellectual property or cultural promotion offices would be advisable. The ongoing refurbishment of the Giant Swing font sculpture serves as a reminder of the importance of preserving Bangkok's iconic landmarks for future generations to enjoy.
- The Giant Swing font, used in various souvenirs targeting tourists, is not only significant for city branding but also licensed by the BMA for merchandise creation.
- Akin to municipal governments worldwide, the BMA sometimes protects unique fonts and designs for branding cultural landmarks, generating revenue, and maintaining brand integrity.
- To understand BMA's stance on licensing the Giant Swing font for merchandise or installation on public spaces, contacting official BMA intellectual property or cultural promotion offices would be beneficial.
- Due to its immense popularity, the refurbished Giant Swing font sculpture, now free from rust, will again be available as a photography spot for both locals and international tourists.
- As the city continues to evolve, it's crucial to maintain a balance between preserving iconic landmarks like the Giant Swing font sculpture and embracing contemporary elements such as fashion-and-beauty, food-and-drink, and home-and-garden trends, or even planning travel itineraries that encompass these aspects of Bangkok's lifestyle.
