Digital promotion of Romanian tourism takes off in Doha, featuring a week-long advertising blitz on electronic billboards
Romania's Ministry of Economy, Digitalization, Entrepreneurship and Tourism (MEDAT) has launched a week-long tourism promotion campaign in Doha, Qatar, from July 21 to 27, 2025. The campaign aims to boost Romania's profile as a tourist destination in the Gulf region, which has not seen a national Romanian tourism stand since 2019.
The promotion campaign benefits from complimentary exposure on high-profile digital screens, thanks to a partnership with Dooha Media, Doha's first integrated digital media company specializing in outdoor and mall advertising. The campaign features video clips produced by filmmaker Charlie Ottley, highlighting Romanian landscapes and tourist attractions. These clips are being displayed on curved screens at Tawar Mall during the weekend and on the ICONO screen at a major city intersection throughout the week.
Both Tawar Mall and the ICONO screen are among the most trafficked and visible media platforms in Doha, ensuring maximum audience reach. The primary goal is to increase Romania’s visibility as a tourist destination, attracting affluent, travel-interested audiences, including local Qataris and the expatriate community, many of whom work for multinationals and are already inclined to travel internationally.
The initiative also aims to foster new collaborations between Romanian tourism operators and international, especially Gulf-region, travel agencies. Qatar's rapid economic expansion and growing interest in creative, innovative, and tech-driven industries are seen as potential opportunities for Romanian tourism.
Marian Văduva, a counselor at the Ministry's General Tourism Directorate, stated, "In such a context, a promotion campaign for Romania, carried out in highly visible spaces, becomes an opportunity for incoming Romanian tourism." The relaunch of Romania's presence in the Gulf region is significant in rebuilding regional interest in Romanian destinations, especially considering the direct Bucharest-Doha flight connection.
In conclusion, the Romania tourism promotion campaign in Doha leverages prime digital advertising space and high-quality video content to increase awareness and interest in Romanian destinations among Gulf residents and international travelers. This initiative is a strategic move to re-establish Romania’s presence in a key emerging market, with the dual aim of attracting tourists and stimulating new business partnerships.
The promotion campaign showcased at Tawar Mall and the ICONO screen in Doha, featuring Romanian landscapes and tourist attractions, aims to increase interest in travel to Romania among affluent and travel-interested audiences. This tourism initiative is also designed to forge new collaborations between Romanian tourism operators and international travel agents, particularly those based in the Gulf region.
