Evaluation: Luxury Accommodation in Athens - Capturing Ancient Elegance
In the vibrant city of Athens, where ancient history meets modern sophistication, the NEW Hotel stands as a testament to the city's evolving identity. This transformed boutique hotel, originally known as the Olympic Palace Hotel, has been reimagined under the ownership of prominent Greek art collector Dakis Joannou and the visionary Brazilian designer duo Fernando and Humberto Campana.
The hotel, located on Filellinon Street near Syntagma Square, offers a unique blend of Greek tradition, contemporary art, and environmentally conscious design. The interiors are an artistic fusion that combines repurposed wood, local crafts, and custom furniture, reflecting Greek culture alongside modernist aesthetics. Each of the 79 rooms is thematically conceptualized, drawing inspiration from local heritage, such as vintage Athens postcards, local sculptures, and characters from the Karagiozis shadow theater.
The artistic touch extends to the décor, which includes striking art pieces by renowned artists like Jenny Holzer and Jeff Koons, and playful, creative installations with cultural symbolism, such as the “evil eye” amulets in light sculptures. The hotel's art-centric approach is further emphasized by regular exhibitions and installations, thanks to Joannou's connection with the DESTE Foundation for Contemporary Art.
Facilities at the NEW Hotel include the Art Lounge rooftop restaurant, offering breathtaking views over Athens, and a wellness club with spa amenities. The Koumkan restaurant at the hotel's sister property, the Semiramis, offers a moody vibe with a pink velvet interior, green marble tables, grand chandeliers, and is a pleasant and fun diversion for guests.
The hotel's location places visitors at the heart of Athens' cultural scene, with attractions like the Parthenon, a temple dedicated to the goddess Athena, located on the Acropolis, and the Museum of Cycladic Art, housing 3,000 artifacts from the Cycladic archipelago, ancient Greece, and Cyprus, within easy reach.
Whether you're seeking a luxury accommodation or an immersive cultural experience, the NEW Hotel in Athens delivers, offering a stay that is both stylish and deeply rooted in Greek cultural motifs. Rates start from €280 a night, based on two people sharing, making it a desirable destination for discerning travellers.
[References] 1. The Telegraph 2. Conde Nast Traveler 3. Wallpaper*
The artistic reimagining of the hotel blends Greek tradition, contemporary art, and eco-conscious design, creating a distinctive lifestyle that appeals to discerning travelers. With its prime location in the cultural heart of Athens, the NEW Hotel provides an immersive experience, offering easy access to historical landmarks and artistic exhibitions.
