Grass Valley Makes Waves at IBC 2024 with Sustainable Media Solutions
Grass Valley, a leading provider of technology solutions for media production, is making waves at the IBC 2024. The company is showcasing its innovative products and services, with a strong focus on sustainability and growth.
Grass Valley's AMPP, introduced in 2021, has transformed media production by offering agile, software-defined workflows for various environments. Its usage has skyrocketed, now exceeding 6 million hours per month, doubling since IBC 2023. The platform has been deployed in high-profile events like the G20 Summit in India and Tier 1 deployments at NVP Italy and the Global Leadership Summit.
Grass Valley's strategic partnerships with Diversified, ES Broadcast, and Arabsat have expanded its service offerings, supporting high-profile media productions. While no specific companies have been named as key partners for expansion in media production, Grass Valley has been joined by Adobe, Broadcast Solutions, Eizo, Matrox Video, and Mediatec as a sponsor at the IBC 2025.
The company is leading the way in sustainable media production. It minimizes resource usage and reduces travel and shipping through innovative edge compute models. This commitment to sustainability has contributed to Grass Valley's record-breaking growth, solidifying its position as a leading provider of technology solutions.
Grass Valley is exhibiting its market-leading solutions at IBC 2024, Sept. 13-16, at the Amsterdam RAI exhibition and conference center, stand 9.A01. With impressive growth, strategic partnerships, and a commitment to sustainability, Grass Valley continues to shape the future of media production.
