Hakuba Valley Cracks Down on Rowdy Tourists Amid Ski Boom
Hakuba Valley, a world-famous ski destination in Japan, is facing challenges as its popularity grows. Known for deep powder snow and lively après-ski scenes, the area now grapples with concerns over rowdy tourists and safety risks. Local authorities have responded with new fines and taxes to manage the impact of rising visitor numbers.
The village of Hakuba, home to 10 ski resorts, draws skiers from around the globe for its reliable snow and high peaks. By late afternoon, crowds gather outside spots like Ohyokkuri izakaya, waiting for doors to open at 5 p.m. Inside the Après Bar, visitors in clunky ski boots sip drinks while carefully navigating slippery wooden floors.
Yet the boom in tourism has brought tensions. Locals report more drunk and disruptive behaviour, prompting Mayor Toshiro Maruyama to introduce fines of up to 50,000 yen (around $321) for offences like drinking in public, late-night noise, and unauthorised fireworks. These rules, set to take effect in July, will be enforced by police.
Safety is another growing concern. This season, over 80% of backcountry rescues in Hokkaido involved foreign skiers, highlighting risks tied to unfamiliar terrain. Meanwhile, the village has added a hotel tax to fund services stretched by tourist demand.
Industry figures see the issues differently. Marcus Bauder, CEO of Hakuba Hospitality Group, argues that rowdy behaviour isn't unique to Japan and is often exaggerated. Charlie Cohn, co-founder of ski travel agency Snowlocals, credits the region's appeal to its legendary powder snow, which keeps attracting visitors in large numbers.
The new measures aim to curb antisocial behaviour while funding essential services. Fines for public drinking and noise will start in July, and the hotel tax is already in place. With rescues of foreign skiers rising, authorities are also pushing for greater awareness of backcountry risks. The changes reflect Hakuba's effort to balance its reputation as a top ski destination with the needs of its community.
