Ice and Snow Sculptures Attract Visitors to Harbin - Harbin’s Ice Festival dazzles millions with record-breaking snow sculptures
Harbin’s Ice and Snow Festival has once again drawn crowds to northern China. The event, now in its 38th year, features stunning sculptures and winter attractions that pull in millions of visitors annually. This season, the Sun Island International Snow Sculpture Art Expo is taking centre stage as part of the celebrations.
The festival has long been a highlight of China’s winter season. Each year, artists transform blocks of ice and snow into elaborate sculptures, creating a dazzling display. These works form the backbone of the Sun Island International Snow Sculpture Art Expo, which runs alongside the broader festival.
Winter tourism has grown into a major industry for the region. The Chinese government is actively pushing the development of its 'ice and snow economy', seeing it as a way to boost local businesses and attract international attention. Harbin’s festival plays a key role in this strategy, drawing visitors from across the country and beyond.
The event’s popularity shows no signs of slowing down. With millions attending yearly, it has become one of China’s most important winter attractions, supporting hotels, restaurants, and transport services in the area.
The festival’s continued success highlights its importance to Harbin and the wider region. As the government expands its focus on winter tourism, events like this one will likely remain central to economic growth. For now, visitors can enjoy the intricate snow sculptures and vibrant atmosphere until the season ends.
