HbbTV Symposium 2023 Highlights the Future of Connected TV in Istanbul
The 13th HbbTV Symposium and Awards took place in Istanbul during November 2023. The main event showcased the expanding global influence of HbbTV, drawing industry leaders to discuss the future of connected television (CTV). Key topics included advertising innovation, audience measurement, and the role of HbbTV in hybrid and IP-based broadcasting.
The symposium brought together stakeholders from across the CTV sector. Discussions focused on challenges like market fragmentation, addressable advertising, and the need for unified standards. Turkey’s CTV ecosystem stood out as a dynamic hub, with strong deployments and advanced ad-tech capabilities.
The Istanbul event reinforced HbbTV’s position as a unifying standard in a fragmented CTV landscape. With Turkey and the MENA region leading in adoption, the symposium underscored the technology’s expanding role in advertising and audience engagement. Organisers have already set the stage for the next gathering in 2026.
