Holiday shoppers pack Chicago's Magnificent Mile on 'Super Saturday' looking for last-minute gifts
Chicago’s Magnificent Mile bustled with shoppers on ‘Super Saturday’ as last-minute Christmas buyers hunted for deals. Crowds filled stores and markets, eager to finish their holiday shopping before the big day. The rush came as an estimated 158 million people across the US planned to shop that weekend.
Department and discount stores drew the biggest crowds, according to the National Retail Federation. Shoppers like Raiden Colbert took advantage of the sales, splurging on gifts for family—and a few treats for himself. Meanwhile, Kylie Tueth found plenty of options at Zara, where shelves remained well-stocked despite the late-season demand.
The Christkindlmarket also saw a surge in visitors. Vendors reported strong sales as shoppers browsed for unique gifts and festive treats. Matthew Staller, one of the attendees, enjoyed kicking off his family’s Christmas celebrations early in the day. Retailers had prepared for the rush. Target store director Kevin Lewis said the team was excited to bring joy to holiday shoppers. Many stores offered deals both in-person and online, promising delivery before Christmas for those cutting it close.
The final shopping weekend before Christmas brought a major boost to Chicago’s retailers. From high-street brands to festive markets, businesses saw increased foot traffic and sales. With millions shopping nationwide, the holiday season ended on a busy note for both buyers and sellers.
