Hotels in Turkey reduce August rates amid decreased tourist interest
In the summer of 2024, Turkish hotels are enticing Russian tourists with substantial discounts and special deals. The move is part of an effort to attract visitors amid changing travel patterns and ongoing geopolitical and economic factors that influence Russian outbound tourism.
According to Sergei Agapov, head of the RST's committee on travel agency activities and general director of "Network of Travel Agencies", the demand for Turkish destinations has stabilized, and prices for accommodations have returned to 2023 levels. This is good news for those planning a summer getaway, as a five-star "all-inclusive" hotel in Alanya can now be booked for 100,000 rubles for two people, including flights.
These discounts are evident in hotel listings and promotions such as the Kremlin Palace in Antalya and other all-inclusive resorts around Manavgat and Side. The reductions in prices are a response to the economic and geopolitical shifts affecting Russian travelers, as Turkey remains a popular and relatively accessible destination for Russians.
The decrease in demand for Turkish accommodations and the current level of demand are reported by TASS. Agapov emphasized that these figures align with sales dynamics in Russia. He further stated that tourists were not prepared for the initial high prices at the beginning of the season, which led to the decrease in interest in the destination and the reorientation of travelers to other countries.
Hoteliers began actively lowering prices and offering discounts closer to the peak of the season to maintain demand. The number of Russian tourists visiting Turkey in the first half of 2024 decreased by 3% compared to the same period last year, according to Turkey's Ministry of Tourism. The average check for a single tourist in early August is 129,300 rubles, for two tourists is 223,000 rubles, and for three is 269,000 rubles.
In conclusion, the key reason Turkish hotels are offering significant discounts to Russians in August 2024 is to maintain and stimulate the flow of Russian tourists amid a challenging international tourism environment for Russia. The ongoing efforts of Turkish tourism businesses to regain Russian visitors demonstrate the importance of the Russian market to Turkey's tourism economy.
- Amid economic and geopolitical changes, travelers seeking a five-star experience can find significant discounts on all-inclusive hotels in Turkey, such as in Alanya, with prices as low as 100,000 rubles for two people, including flights.
- Notably, the Kremlin Palace in Antalya and other all-inclusive resorts around Manavgat and Side are offering reductions in prices, making them a popular and accessible destination for Russian tourists.
