How Bold Hotel Designs Are Redefining the Travel Experience Forever
Hotels are no longer just places to stay—they're becoming destinations in their own right. Travellers today want more than a bed for the night; they seek spaces that tell a story and feel like a temporary home. This shift has pushed designers to create bolder, more distinctive hotels that stand out from the crowd.
The demand for unique experiences is changing the industry. Standardised, cookie-cutter designs are fading as guests hunt for authenticity and creativity. One project, in particular, marked a turning point: the 25 Hours Hotel in Vienna, designed by BWM, which drew in both visitors and locals with its fresh, cosmopolitan approach.
For three decades, Design Hotels has been curating a collection of standout properties worldwide. With over 300 hotels now under its banner, the group champions design that goes beyond function. Guests no longer settle for generic rooms—they want spaces that surprise and inspire.
Architect Erich Bernard, co-founder of BWM, has shaped many of these innovative projects. His portfolio includes the Gilbert, the Indigo, the Hoxton, and the Urbanauts Studios Minelli, among others. Each reflects a move away from uniformity, focusing instead on character and originality.
The 25 Hours Hotel in Vienna became a landmark in this trend. Its design broke away from traditional hospitality norms, blending storytelling with practicality. Since then, hotels have increasingly embraced individuality, using bold ideas to create spaces that feel personal and memorable.
The shift towards distinctive hotel design shows no signs of slowing. Properties that once relied on location alone now compete through creativity and narrative. With designers like Erich Bernard leading the way, the future of hospitality looks set to be anything but ordinary.
Travellers will continue to seek out hotels that offer more than just a place to sleep. Instead, they'll choose destinations that engage the senses and leave a lasting impression.
