Cortina d'Ampezzo, where skiing is 'sunny and sexy' - How Cortina d'Ampezzo's 1956 Olympics changed winter sports forever
Cortina d'Ampezzo made history in 1956 as the first ski resort to host a Winter Olympics broadcast live on television. The event drew global attention, with many watching the Games at home for the first time. Among the standout moments was Toni Sailer's legendary triumph, cementing the town's reputation as a winter sports hub.
Before 1956, owning a television was rare, so the Cortina Olympics introduced millions to live winter sports. The broadcasts showcased not just the competitions but also the resort's glamour, attracting visitors long after the Games ended.
Photographer Slim Aarons frequently captured Cortina's allure during his five-decade career. His images of stylish skiers and scenic landscapes became iconic, now preserved in the Getty Images archive in East London. Curator Shawn Waldron has since highlighted lesser-known works from Aarons' collection, offering fresh perspectives ahead of the 2026 Winter Games.
Since the 1950s, Cortina's ski infrastructure has transformed. Early T-bar lifts and wooden huts have given way to modern gondolas, high-speed chairlifts, and eco-friendly designs. The 2026 Olympics will feature upgraded facilities, while museums like the Cortina Olympic Museum and Mario Moreschini Ski Museum display vintage equipment and techniques, from wooden skis to early snowboards.
Cortina d'Ampezzo remains a blend of sporting legacy and alpine elegance. The 1956 Olympics put it on the map, while ongoing upgrades ensure its place in future competitions. Aarons' photographs and the town's evolving ski culture continue to draw visitors, keeping its history alive.
