How Mexico's Women Who Drive Change Forum Is Reshaping Sports Leadership
The Red Devils Museum recently hosted the Mujeres que Mueven (Women Who Drive Change) Forum, a key event focused on women's sports in Mexico. Industry leaders, athletes, and executives gathered to discuss progress, challenges, and the future of the growing movement.
The forum split into two main discussions: one on High Performance in Women's Professional Sports and another on The Business Architecture of Women's Professional Sports. Athletes like Desireé Monsiváis shared stories from the early days of women's soccer, when players faced poor infrastructure and almost no media coverage.
Participants also highlighted the importance of leadership within teams, calling it essential for athlete support and long-term success. Another major topic was the increasing openness around previously overlooked issues, such as how menstruation affects physical performance.
Executives stressed that the future of women's sports relies on three pillars: investment, media exposure, and strong commercial projects. They also noted that strategic patience is vital—building successful leagues and programmes takes time. Owners and decision-makers were recognised as key players in driving this growth forward.
The event reinforced that women's sports are gaining momentum, with more talent, opportunities, and voices emerging. While challenges remain, the discussions pointed to a clearer path forward through investment, leadership, and visibility. The forum's outcomes suggest a growing commitment to supporting the next generation of female athletes.
