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In Loreto, Mexico, the Wonder of Whale Sharks and Foraged Clams

The caught-in-time Mexican town of Loreto is using tourism to preserve its bay-and the marine creatures who live there-for future generations.

In the center of the image we can see ships on the water. In the background there are buildings,...
In the center of the image we can see ships on the water. In the background there are buildings, trees, hills and sky.

In Loreto, Mexico, the Wonder of Whale Sharks and Foraged Clams

Loreto, a charming Mexican town with cobblestone streets and family-run eateries, has long been celebrated for its rich history and natural beauty. Known as the gateway to the 'Aquarium of the World,' its bay supports a thriving marine ecosystem and draws visitors eager to explore its protected waters.

The town’s cultural roots run deep, earning it the title of Pueblo Mágico in 2012. At its heart stands the Mission of Our Lady of Loreto, a Baroque church completed in 1697, which remains a focal point for locals and tourists alike. Folk art decorates the streets, while small restaurants serve traditional dishes, preserving Loreto’s authentic character.

Just offshore lies Loreto Bay National Park, a UNESCO World Heritage Site made up of 244 islands surrounded by turquoise seas. Established to shield the area from overdevelopment and commercial fishing, the park shelters 39 percent of the world’s marine mammal species. Its waters serve as a vital breeding ground for whales, dolphins, and countless fish, earning the bay its famous nickname. Local outfitters, from kayak guides to tour boat operators, actively promote voluntourism. They invite visitors to take part in conservation efforts, helping maintain the park’s delicate balance between tourism and preservation.

Loreto’s blend of history, culture, and environmental protection continues to attract those seeking both adventure and tranquillity. The town’s commitment to safeguarding its marine life ensures that the bay remains a thriving sanctuary for generations to come.

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