Kempinski's Iconic Lady in Red Marks 10 Years of Memorable Guest Experiences
Kempinski Hotels celebrates a decade of its iconic Lady in Red programme this month. Since 2010, over 150 Ladies in Red, along with some Gentlemen in Red, have been creating memorable experiences for guests across the globe. Dressed in red outfits reflecting local traditions, they act as both hosts and companions, ensuring every stay is unforgettable.
The Lady in Red role was introduced to replace the traditional guest relations position, seeking a unique personality with specific responsibilities. Petra Portilla, serving as the Lady in Red at Hotel Vier Jahreszeiten Kempinski Munich, describes her colleagues as approachable, attentive, and discreet, adding a touch of magic to guests' stays. Benedikt Jaschke, Chief Quality Officer of Kempinski Hotels, praises the Lady in Red as a local expert who ensures guests live unforgettable memories.
Kempinski Hotels views luxury as rare, felt, and original, reflected in the role and responsibilities of the Lady in Red. She serves as a unique brand ambassador, welcoming guests in each Kempinski Hotel worldwide. The Lady in Red plays a pivotal role in every guest stay, working closely with various hotel departments to create personalised and intuitive experiences.
To mark the Lady in Red's tenth anniversary, Kempinski Hotels will host birthday activities from January 17 to 26, 2020. This celebration recognises the significant impact the Lady in Red has had on enhancing guest experiences and solidifying Kempinski's commitment to luxury hospitality.
