Heather more famous than industry in Lower Saxony - Lüneburg Heath outshines Volkswagen as Lower Saxony's top symbol
A recent survey has revealed that the Lüneburg Heath is the most recognised symbol of Lower Saxony. The region was named by 78% of Germans, placing it ahead of Volkswagen, agriculture, and the North Sea. Ulrich von dem Bruch, managing director of Lüneburg Heath GmbH, described the result as a 'fortunate coincidence' and a strong endorsement for the area.
The Allensbach Institute for Demoscopy conducted the study, though the exact institution behind the survey was not clearly identified in the published results. According to the findings, 78% of respondents linked Lower Saxony with the Lüneburg Heath, narrowly surpassing Volkswagen at 76% and agriculture at 75%.
The region has also seen a tourism boom, with three straight years of record-breaking overnight stays. Von dem Bruch credits this success to forward-thinking marketing strategies. He has repeatedly argued that tourism's economic contribution is often overlooked and deserves greater financial support. The survey's timing aligns with the state government's recent tender for a new campaign promoting Lower Saxony as a business destination. Von dem Bruch has welcomed this initiative, seeing it as an opportunity to further highlight the region's strengths.
The Lüneburg Heath now stands as Lower Saxony's most recognisable brand. Its growing popularity in tourism and public perception may influence future funding decisions. The state's new business campaign could build on this momentum, reinforcing the region's appeal beyond its natural landscapes.
