Philippines Wins Island Charm Award for Promoting Dive Tourism
The Philippines has been recognised for its outstanding efforts in promoting island tourism and scuba diving, winning the prestigious Island Charm Award at the DRT Show Beijing 2025. Led by the Tourism Promotions Board (TPB) Philippines and the Philippine Department of Tourism (PDOT)-Beijing, the Philippine delegation made a significant impact at the event.
The Philippine booth at the DRT Show Beijing 2025 drew a substantial number of dive enthusiasts and travel agents, thanks to targeted B2B sessions. The highlight of the delegation's presence was the Philippine Dive Night, a B2B networking session that brought together 50 Chinese dive operators, Philippine dive resorts, and tourism stakeholders. Two insightful main stage talks were presented, 'Dive Bicol: Explore New Depths, Discover Endless Wonders' and 'Philippines: The Heart of Asia's Diving', showcasing the country's rich underwater heritage.
The DRT Show, Asia's largest international diving exhibition, has seen the Philippines' participation in shows across Taiwan, Shanghai, Beijing, and Hong Kong. This year's event in Beijing proved particularly successful, with the Philippines securing over PHP 144 million in tourism sales leads.
The Philippines' victory at the DRT Show Beijing 2025 is a testament to the country's growing appeal as a premier destination for island tourism and scuba diving. The PHP 144 million in tourism sales leads secured at the event is expected to boost the local tourism industry and attract more visitors to the Philippines' stunning islands and vibrant underwater world.
