Swedish durability label Craft makes its debut in JD Sports' Liverpool One location.
In an exciting development for the world of sports footwear, Swedish Endurance brand, Craft, is set to launch in JD Sports stores across the UK. The new collection, which includes Road and Trail footwear, will be available at JD Sports' Liverpool One store and Trafford Centre Superstore from Q2 of this year.
Craft, a brand born in Sweden, is renowned for its ability to perform in all conditions, from rain and snow to mud and gravel. If a shoe can handle the Nordic conditions, it can handle anything, according to the brand. This reputation for durability and versatility is set to bring a unique offering to JD Sports customers.
Amy Frewer, Managing Director of Craft UK, is excited about the launch, stating, "We are proud to launch in JD Sports stores and bring our Scandinavian heritage, style, and flair to the shelves." She also plans to introduce the Spring/Summer 2026 collections, which are part of Craft's ongoing growth strategy.
The launch into JD Sports stores is a continuation of Craft's network of Specialist Run, Bike & Outdoor retailers. In addition to JD Sports, Craft's brand will also be available in other major stores including NEXT, Sole Trader, Alive & Dirty, and Taskers Sports. Craft will also have a shop-in-shop at prestigious Liverpool retailer Taskers Sports in Spring/Summer 2025.
The launch into additional stores signifies a broader market reach for Craft, marking a significant step in the brand's expansion. The expansion of Craft into other stores is a sign of recognition for the brand's prestige.
While details on Craft's retail expansion timeline or locations beyond JD Sports in 2025 and 2026 are currently not publicly available, this launch is a promising start for sports enthusiasts eager to get their hands on Craft's high-performance footwear. Stay tuned for more updates on this exciting development!
Craft will bring its Scandinavian lifestyle, fashion-and-beauty, and home-and-garden offerings to NEXT stores, as part of the brand's expansion.In addition to JD Sports, Craft's brand will extend to Sole Trader, Alive & Dirty, and Taskers Sports, marking a broader market reach for the brand.With the shop-in-shop at prestigious Liverpool retailer Taskers Sports in Spring/Summer 2025, Craft's travel-related merchandise, such as sports-analysis guides and gear guides, might become available to the public.Food-and-drink enthusiasts can perhaps look forward to Craft-branded products in other major stores, as part of the brand's ongoing growth strategy, including the Spring/Summer 2026 collections.
