Swiss ski holidays surge 6% in 2026 as luxury resorts outpace budget spots
Ski holidays in Switzerland are becoming more expensive, with prices rising by an average of six percent in 2026. While luxury resorts like Zermatt and St. Moritz demand top prices, budget-friendly options such as Airolo and Engelberg-Titlis still offer affordable trips for families and couples.
The cost gap between high-end and economical destinations continues to widen, with dynamic pricing pushing peak-season rates even higher.
Families planning a ski trip will find the biggest expenses at resorts like Zermatt, Flims-Laax-Falera, and St. Moritz. A family ski pass in these areas can reach up to 1,524 Swiss francs, with Zermatt charging around 1,110 francs for multi-day access. These premium locations also feature the highest hotel rates, particularly in Verbier, Gstaad, and Zermatt.
In contrast, Airolo, Andermatt-Sedrun, and Engelberg-Titlis remain the most affordable for both lift passes and accommodation. Adelboden-Lenk also offers lower-cost overnight stays, making it a practical choice for budget-conscious travellers. Four-star hotel prices for couples are even expected to drop by seven percent this winter.
The overall price hike stems from increases in ski passes, equipment rentals, and ski school fees. Many resorts have also introduced dynamic pricing, making individual days more costly during busy periods. To cut costs, experts recommend booking early and choosing multi-resort passes, which often provide better value than single-location tickets.
While no official list ranks the ten most expensive resorts, Zermatt, St. Moritz, Flims-Laax-Falera, Gstaad, and Verbier consistently appear as the priciest destinations for families. Their high-end status comes from a combination of steep lift pass fees and luxury accommodation rates.
The six percent price rise for Swiss ski holidays in 2026 highlights the growing divide between premium and budget resorts. Families and couples can still find savings by selecting affordable destinations, booking in advance, and using multi-resort passes. Meanwhile, dynamic pricing ensures that peak-season visitors to top-tier locations will face the highest costs.
