New Strategy for Tourism as a Billion-Dollar Industry - Thuringia’s Bold Plan to Turn Tourism Into a €4 Billion Powerhouse
Last year, Thuringia welcomed around 10 million overnight guests and 72 million day visitors. The tourism industry supports over 20,000 jobs and brings in more than €4 billion in annual revenue. Taxes from tourism alone contribute roughly €390 million each year.
The updated strategy will guide Thuringia’s tourism sector for the next decade. With clearer marketing, upgraded infrastructure, and a focus on international visitors, the state aims to build on its current success. Officials believe these steps will secure long-term growth and stability for the industry.
