Travel demand surges for TUI, with cruise bookings increasing significantly. - Tourism surge brings financial gains to Tui
TUI, the leading travel conglomerate, has announced a significant boost in its financial performance for the business year ending in September. The company has raised its profit forecast, with the adjusted operating profit (EBIT) for TUI rising by 38 percent to 321 million euros.
The third quarter of the ongoing business year saw TUI report its best results since 2014, with revenue increasing by around seven percent year-on-year to 6.2 billion euros. This growth was driven by the company's own hotels and cruises in the "Holiday Experiences" segment.
The recent heatwaves could lead to more customers choosing trips in September or October, potentially increasing demand. Moreover, customers are booking their trips later than in previous years and are paying more attention to weather conditions or geopolitical developments such as the conflict in the Middle East, marking a change in customer behaviour.
Despite a slight decrease in the number of guests compared to the previous year, with around two percent fewer guests in the tour operator segment and a five percent decrease in Germany, prices were on average three percent higher. As a result, TUI generated a surplus of 183 million euros for shareholders, compared to 52 million in the previous year.
The hotel brands Riu, Tui Blue, and Robinson Clubs reached the record level of the previous year, while the cruise division with TUI Cruises, Hapag-Lloyd Cruises, and Marella Cruises achieved a record result, supported by two new ships, a 33 percent expanded capacity, and a fully utilized fleet.
Around 86 percent of the package holidays offered for the summer were sold by early August, indicating strong demand for TUI's offerings. The new Tui Tours platform, where customers can individually put together multi-day trips, should expand the range of products.
The start of the 2022/23 winter season was "very positive," and TUI has slightly increased its flight and hotel capacities for the winter season. In addition, TUI is offering discount vouchers to counter the trend of late bookings, signalling a new strategy for the company.
TUI Cruises, a key component of TUI Group, has shown substantial revenue and EBIT growth in the ongoing 2025 financial year. The cruise segment revenue rose by +39.2% in the first nine months, contributing significantly to TUI Group’s underlying EBIT growth. The company reported record performances in both Hotels & Resorts and Cruises, driving an upgraded EBIT guidance for FY 2025.
The positive outlook is supported by a 2% increase in customers in Q3 2025 with a sustained high load factor of 94%, indicating strong demand for cruises and holiday experiences. TUI’s strategic focus on vertical integration and diversification is reducing business seasonality and enabling profitable growth, underpinned by investments in digital innovation such as the expansion of TUI’s app offerings and the newly launched TUI Tours platform.
Specifically, TUI Cruises plans to expand its fleet with another InTUItion Class vessel next year, signalling confidence in cruise market growth amid an accelerating global cruise tourism industry. This positions TUI Cruises well for continued strong financial performance and growth in the evolving tourism industry.
[1] TUI Group Announces Strong Performance and Positive Outlook [2] TUI Group's Cruise Segment Shows Substantial Growth in 2025 [3] TUI Group Upgrades EBIT Guidance for FY 2025 [4] TUI Cruises to Expand Fleet with Another InTUItion Class Vessel
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