Quang Ninh Tourism Campaign 2025: Revitalising Halong Bay as a Vibrant Year-round Destination
Transformation of Ha Long Bay in Quang Ninh into a year-round tourist destination
In the latter half of 2025, Quang Ninh Province has embarked on an ambitious tourism campaign to rejuvenate Ha Long Bay as a dynamic, year-round tourist destination. The campaign, spearheaded by Ha Long Sun Ltd. Co., aims to attract 20 million visitors, including 4.5 million foreigners, with a focus on boosting the night-time economy and enhancing the tourism brand [1][2].
Key Highlights
The campaign includes a series of captivating events designed to showcase Ha Long Bay's vibrant appeal. These include:
- Weekly Fireworks Displays: Spectacular fireworks shows will light up the sky every Tuesday, Thursday, and Saturday from August 16 to December 31 at Sun Carnival Square. These displays aim to convey the message that Ha Long Bay is a lively and welcoming destination all year round [1][4].
- Cultural and Culinary Events: The campaign will feature cultural performances, culinary showcases like the Ha Long Foodtour market, and major festivals such as "Dragon Bay Takes Flight" and "Ha Long Bay Heritage International Marathon" [1][4].
- MICE Tourism: Quang Ninh is also developing its MICE (Meetings, Incentives, Conferences, and Exhibitions) sector, hosting large-scale conferences and exhibitions to attract business travelers [3].
Transforming Ha Long Bay into a "Sleepless Tourism Hub"
The campaign is central to transforming Ha Long Bay into a "sleepless tourism hub," enhancing its night-time economy by offering a wide range of activities beyond traditional daytime tourism. This includes fireworks displays, night cruises, and cultural events, aiming to make Ha Long Bay a year-round destination, not just a seasonal one [1][2].
Balancing Economic Growth and Environmental Sustainability
The push for tourism development is balanced with environmental considerations. Areas like Co To are being developed as "green special zones" focusing on sustainable tourism practices [5]. However, the campaign's success will depend on how effectively these efforts address the challenges of sustaining tourism growth while preserving the environment and cultural heritage of Ha Long Bay.
Overall, the campaign is designed to cement Quang Ninh's status as a leading tourism destination in Vietnam, leveraging Ha Long Bay's natural beauty and cultural significance to foster economic growth and promote sustainable tourism practices.
- The provincial People's Committee and the Department of Culture, Sports, and Tourism will oversee music and dance performances tied to the fireworks events and the Ha Long Foodtour market.
- The transformation could solidify Quang Ninh's status as "northern Vietnam's biggest tourism epicenter".
- The campaign aims to rejuvenate Ha Long Bay as a year-round tourist destination.
- The campaign is proposed by Ha Long Sun Ltd. Co., a subsidiary of the Sun Group.
- The campaign includes cultural performances and culinary showcases to attract domestic travellers.
- The campaign aims to shake off the traditional seasonal slumps in tourism with this initiative.
