Visa collaborates with Sun Group to empower personalized, data-driven tourism with Visit Vietnam platform
Visa and Sun Group have teamed up to boost tourism in Vietnam through the Visit Vietnam platform. The partnership brings together Visa’s AI-driven payment solutions with Sun Group’s extensive travel network. Travellers will now benefit from smoother bookings, secure transactions, and tailored recommendations.
The Visit Vietnam platform, developed by Sun Group, serves as the national tourism e-commerce hub. Its goal is to create a transparent, data-driven system for both tourists and businesses. In its first phase, the platform provides dashboards and insight reports for stakeholders, with plans to expand into a full-service tool for travellers.
Visa’s technology enhances the platform by enabling faster, safer digital payments. Users can also access exclusive deals and personalised travel suggestions based on their preferences. The collaboration relies on data insights to refine services and better understand traveller behaviour. Beyond technology, Visa and Sun Group will strengthen their partnership through joint marketing efforts and global outreach. Dung Dang, Visa’s Country Manager for Vietnam and Laos, has overseen recent initiatives, including partnerships with VNPT Money, Sun Group, and Techcombank. These moves aim to position Vietnam as a leading digital-friendly travel destination.
The combined strengths of Visa’s payment systems and Sun Group’s tourism network will streamline travel experiences in Vietnam. The Visit Vietnam platform now offers secure payments, customised recommendations, and data-backed improvements. This partnership is set to reshape how visitors explore and engage with the country.
