ZOA's Engaging Content Resonates With Young Francophone Africans
ZOA, a fresh newsroom based in Dakar, has swiftly captured the attention of young Francophone Africans with its engaging content marketing. In just two weeks, its videos have amassed over 800,000 views, demonstrating its appeal to its target audience.
ZOA's mission is clear: to amplify the voices of young Africans through fact-based reporting, covering a wide range of topics including health, sports, society, culture, and entrepreneurship, but notably excluding politics. Editorially independent from France 24, ZOA boasts its own distinctive style and productions, as evident in its recent feature on a young Beninese engineer who designed an electric scooter.
The newsroom, led by editor-in-chief Kaourou Magassa, aims to bring dynamism to news, catering to the online platform preferred by young people. Magassa echoes the sentiment of filmmaker Oumar Bayo Fall, stating, 'We are not the future, we are the present.' Despite its short existence, ZOA has proven its ability to resonate with its intended audience, with no signs of slowing down.
Joseph Kahongo Amutake, a journalist at ZOA, is set to publish a sports debate on African cycling's international standing, further showcasing the newsroom's commitment to diverse and relevant content. Meanwhile, deputy editor Cécile Goudou ensures the highest quality standards, meticulously scrutinising subtitles for the slightest flaw.
ZOA, based in the Senegalese capital of Dakar within the France Médias Monde (FMM) hub, has quickly established itself as a voice for young Francophone Africans. With its engaging content marketing, commitment to quality, and unique perspective, it is poised to continue making waves in the digital news landscape.
